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Create experiences customers will never forget.
Surprise and delight your customers with unexpected in-store experiences and seamless digital platforms.
Track takeaways:
- Custom Experiences
- Personalization
- Moment Targeting
- Store Experience
- Digital Commerce
OMNICHANNEL EXPERIENCE AGENDA
Caribbean Salon IV
Thursday, May 16, 2019
2019-05-16
Omnichannel Experience Track: Owning Online Merchandising Innovation, How Hasbro Embraced New Technology to Win the Holiday
10:00 AM - 10:30 AM
10:00 AM
10:30 AM
<div>The closing of Toys "R" Us inspired toy companies to find new, innovative ways to connect with shoppers in an engaging way. find out how the Hasbro Walmart team partnered with a retail technology company to develop and deploy their own Toy Shop designed to enable list building, list sharing and conversion - all in one place. Find out how this idea went from concept to implementation while learning how you can also embrace technology to develop your ideal shopping experience. </div>
<div>In this session, attendees will learn how to:</div>
<ul><li>Design and build the ideal and most impactful shopping experience. </li>
<li>Build, share and convert in one place. </li>
<li>Develop a plan from concept to implementation. </li>
</ul>

Bill Courtney
Co-Founder & Head of Partnerships
RichContext
Billy Courtney is the co-founder and head of partnerships for RichContext - a retail technology company. He has spent the last ten years in the retail space working in various sales and eCommerce roles with Walmart, Nestle, and Coca-Cola before starting RichContext in 2016. Today, he and the RichContext team are partnering with both brands and retailers to innovate the online shopping experience through a proprietary blend of technology, strategy and data.

Nathan Pendleton
Sr. Manager Omnichannel Marketing
Hasbro
Nathan Pendleton has spent the last 14 years focused on Walmart, with the last 7 of those focused on digital. With a background covering analytics, insights, sales, and marketing Pendleton is focused on the deepening his understanding of the consumer experience pre and post-transaction. The desire challenges him to create unique consumer experiences that are measurable and scalable.
Caribbean Salon IV
Thursday, May 16, 2019
2019-05-16
Omnichannel Experience Track: Preparing for the Gen Z Mom: Insights, Retail Predictions & Opportunities
10:45 AM - 11:45 AM
10:45 AM
11:45 AM
<div>This interactive session will feature a panel of Gen Z moms available to answer your questions! </div>
<div> </div>
<div>Here comes the next generation of power consumers - Gen Z Moms. With buying preferences and behaviors that set them apart for Millennial Moms, the Gen Z mother will soon control 4 trillion in consumer spending. Maria Bailey, CEO of BSM Media and author of <em>Marketing to Gen Z Moms: The New Trillion Dollar Market </em>and <em>Millennial Moms: 202 Facts Marketers Need to Know to Build Brands and Drive Sales,</em> will set the stage with insights and bold predictions about how they buy and why. </div>
<div> </div>
<div>In this session, attendees will:</div>
<ul><li>Understand what shapes a generation of mothers.</li>
<li>Discover what differentiates Gen Z moms from their Millennial predecessors.</li>
<li>Identify specific consumer Gen Z behaviors that will shape future retail strategies.</li>
<li>Recognize opportunities to capture the spending on Gen Z mom consumers.</li>
<li>Create a shopping experience that leverages collaboration with the Gen Z mom and captures her purchases.</li>
</ul><div> </div>

Maria Bailey
CEO
BSM Media
Ad Age called her “One of the Must-Follow Women in Social Media” and credited her with creating the Marketing to Moms niche. Maria Bailey is an award-winning author, radio talk show personality, internationally known speaker and the foremost marketing authority on marketing to moms. Her company, BSM Media is a full-service marketing and media firm that specializes in connecting brands with mothers.
Caribbean Salon IV
Thursday, May 16, 2019
2019-05-16
Omnichannel Experience Track: New Paradigms for CPG/Retail Digital Commerce Marketing
1:30 PM - 2:15 PM
1:30 PM
2:15 PM
<div>Today’s shoppers have come to expect targeted and personalized ad experiences. Shopper data, digital media and sales-based analytics are at the core of strategies allowing CPG and retail marketers to deliver relevant, effective digital messages to consumers. Join senior executives from Albertsons Companies and its partners Quotient and Facebook, to learn how they are delivering targeted, personalized and optimized programming focused on driving sales.</div>
<div>In this session, you will:</div>
<ul><li>View new, powerful technologies and capabilities being deployed to power campaigns.</li>
<li>Learn from campaign results and what this means for the shopper, Albertsons and its CPG partners</li>
<li>Understand how current tactics and strategies are enabling new models of digital-first marketing for the sector</li>
</ul>

Carlos Garcia
Industry Manager, CPG-Retail
Facebook
Carlos Garcia leads the US CPG-Retail team at Facebook where he consults with Grocers, Drug Stores, Mass and Club retailers on using mobile to grow sales both in-store and online. Garcia and his team are integrated with Facebook's CPG team, building Shopper Marketing programs that drive deeper partnerships between CPGs and CPG-Retailers. By connecting data with machine learning technology, the solutions Garcia and his team develop add convenience to shoppers' lives, while driving measurable business results, helping to create a zero friction future.
Prior to Facebook, Garcia was a television sales leader at Univision Inc., where he coached brands on tapping the explosive and often underserved US Hispanic audience. Before that he created television and print ads for the award-winning “Priceless” campaign as part of Mastercard's North America Brand Building group.
Garcia attended Georgetown University's McDonough School of Business where he studied Marketing and Studio Art. He splits his time between New York City and Connecticut with his wife Luna, daughter Elle and Burmese cat Neezle.

Karen Moore
VP, National & Shopper Marketing
Albertsons Companies
Karen Sales is VP, National & Shopper Marketing for Albertsons Companies. Sales has held multiple sales, customer strategy and shopper marketing leadership roles for Coty, Sara Lee Apparel & Foods and Coupons.com. She has an MBA from the University of Oregon and a BA in Business Leadership from the University of Puget Sound. Sales resides in Boise, ID with her husband and two children.

Jason Young
Chief Marketing & Media Officer
Quotient
Jason Young is Quotient's SVP of Media & GM of Crisp Mobile. He leads Quotient's media business and brings more than 20 years of digital advertising experience.
Young joined Quotient as part of the company's acquisition of Crisp Mobile in 2017, where he was CEO. He was previously CEO and founder of Smart Device Media, a premium mobile ad network company that was acquired by Crisp in December 2011. Prior to Smart Device Media, he spent nearly two decades at Ziff Davis, as part of the executive team that led Ziff from print to a digital. He served as President of the internet division from 2001-2007 and as CEO of the company until 2010.
Caribbean Salon IV
Thursday, May 16, 2019
2019-05-16
Omnichannel Experience Track: Winning a New Generation: Engaging Millennials by Tapping into Their Passion
2:30 PM - 3:00 PM
2:30 PM
3:00 PM
<div>Today's millennial are savvy when it comes to shopping and they seek out brands that deliver transparency and authenticity. Since 1933, illy has been serving the unmistakable velvety taste of its coffee around the globe and has operated in a way that has strong appeal to the values of millennials. This session details how illy activated core tenants of its brand to reach this audience with an omnichannel promotion that centered around the idea of enjoying coffee as a way to fuel passion in their lives. </div>
<div> </div>
<div>In this session, attendees will learn:</div>
<ul><li>How to mine for true authenticity in your brand to connect with millennials. </li>
<li>How to identify and support shopper's passion. </li>
<li>How to facilitate the creation of user-generated content (UGC) to support your brand. </li>
</ul>

Jim Cusson
Founder & President
TheoryHouse
Jim Cusson is the leader and architect of Theory House, a creative agency with expertise in retail experience. He has been an integral part in supporting success for brands like Google, Pepsi, McCormick, Starbucks, Delta Faucet, Food Lion, The Fresh Market, and others. Among his early successes was convincing his client, Delhaize, to approve the world’s first scented billboard for its beef brand. More recently, his agency developed the retail communications for Google’s launch of Android One globally and Theory House has helped Delta Faucet bring a digital endless aisle. He is often quoted in business journals on the subject of retail marketing, including The Wall Street Journal, Fortune and Fox News.

Beverly Stotz
CMO
illy cafe North America
Beverly Stotz has the honor of overseeing the marketing of the illy brand in the USA, Canada and Mexico. She is responsible for developing the brand across all channels and touchpoints in North America, including company-owned retail and franchise locations. Illy is a super-premium, Italian coffee brand known for its unique blend of 100% sustainably grown Arabica coffee which delivers a beautiful taste and an inspiring experience. During her tenure, illy has grown from being primarily a B-to-B focused brand, to an iconic consumer brand , which is enjoyed by coffee lovers each day in more than 140 countries around the world.
In her 25 years of marketing and selling super premium consumer brands, Stotz has also worked on other brands such as Hood, Haagen-Dazs, L’Oreal, Cover Girl, and Noxzema. Stotz has a passion for active sports such as ski racing, running and golf and also loves fine wines and travel. A lifelong resident of the greater NY City area, she lives with her husband and 17-year-old son.
Caribbean Salon IV
Thursday, May 16, 2019
2019-05-16
Omnichannel Experience Track: The Experience Store Expectation: Scalable Innovation to Deliver Premium Engagement in Retail
3:30 PM - 4:00 PM
3:30 PM
4:00 PM
<div>
<div>The rise of experience stores creates high expectations for shoppers, and one in three shoppers will walk away from a brand they love after just one bad experience in store. With a focus on premium experience through retail innovation, LG uses a balance of technology and design to create a frictionless shopper journey as they lead the electronics space with connected home and AI.</div>
<div> </div>
<div>In this session, attendees will:</div>
<div> </div>
<ul><li>Explore how LG has created an innovation pipeline to identify scalable technology and creative solutions that bring the retail footprint to life for shoppers</li>
<li>Learn how data collection in retail amplifies the cross-category connected home shopping experience.</li>
<li>With a shopper-driven mindset, learn how LG uses retail technology, social and mobile to create a frictionless journey through the path to purchase.</li>
</ul></div>

Rachel Olson
SHOPPER MARKETING LEAD
LG Electronics
Rachel Olson leads the development and execution of all Shopper Marketing programs, content and technologies for LG Home Electronics products in the US.

Nicole Turner
SVP, Client Services
The Sandbox Agency
Nicole Turner leads the retail group at Sandbox to help brands transform the typical path to purchase through meaningful experiences at home, on the go and in store.
Caribbean Salon IV
Friday, May 17, 2019
2019-05-17
CANCELLED- Omnichannel Experience Track: The Impact of Omnichannel on the Retailer-Manufacturer Relationship
10:00 AM - 10:30 AM
10:00 AM
10:30 AM
<div>E-commerce has changed day-to-day retail in many ways, including assortment strategy, innovation rollout, investment partnerships and vendor perceptions. How has it changed the relationship between retailers and consumer goods manufacturers? </div>
<div> </div>
<div>In this session, attendees will examine:</div>
<ul><li>What omnichannel issues are top of mind for retailers right now?</li>
<li>How has omnichannel changed the consumer goods conversation with both merchandisers and senior leaders?</li>
<li>How will impact long-term partnerships and success? </li>
</ul>
Caribbean Salon IV
Friday, May 17, 2019
2019-05-17
Omnichannel Experience Track: Location-Based Marketing: A Practical, Back-to-Basics Interactive Guide
10:00 AM - 10:30 AM
10:00 AM
10:30 AM
<div>
<div>With the rapid penetration that smartphones have made within our society, location-based marketing has become a key resource for brands driving consumers further down the path to purchasing their products. With this quick growth has come a varied and oftentimes confusing set of strategies that marketers must evaluate. </div>
<div>inMarket will be hosting an informative and interactive session detailing the categories of mobile campaigns that every marketer should be familiar with as well as the strategies that make them successful. </div>
<div> </div>
<div>In this session, attendees will explore:</div>
<ul><li>Detailed elements of Geofencing, Geotargeting, Geo-conquesting and Proximity Marketing.</li>
<li>Interactive Case-Studies showcasing real-world brand campaigns.</li>
<li>Simple step-by-step playbook for formulating location-based strategies for any brand. </li>
</ul></div>

Cameron Peebles
CMO
inMarket
Cameron Peebles is the CMO of location-based marketing company inMarket. With over 20 years' experience in B2B marketing, sales pipeline optimization, creative design, PR, and strategic positioning within the technology industry, Peebles has led the marketing initiatives of top companies in their respective spaces, such as Airpush, mobileStorm, Stamps.com Enterprise, Nero Software and PCMall. While at inMarket, Peebles and team have brought multiple, new products to market and have been in a position of thought leadership with inMarket inSights. A program that helps the industry learn the behavior of consumers through foot traffic and purchase data. inMarket inSights has been featured in the Wall Street Journal, CNN, MSNBC, USA Today, and Good Morning America as well as other national media outlets.
Caribbean Salon IV
Friday, May 17, 2019
2019-05-17
Omnichannel Experience: Blurring Lines: How Nearly Everything We Know About Retail Could be Wrong
10:45 AM - 11:30 AM
10:45 AM
11:30 AM
<div>
<p dir="ltr">Delivery services, digital assistants with voice skills, payment schemes and shopper apps are all changing the nature of our relationships with brands and event the act of shopping. This session is about understanding the myriad transformational services and technologies that are blurring the lines between traditional retail and what most of us would consider "services". </p>
<p dir="ltr">With digital assistants poised to make more and more buying decisions on our behalf and delivery services literally fitting in between our relationship with retailers and brands, we now can imagine a world where services, brands, retailers and others are all compellingly equipped to provide for our needs and wants, and in new ways. These developments matter because shoppers now have more choices and options than ever before. If retail is a dance that retailers have traditionally led, it now seems that brands and services are equally capable of leading, maybe even more capable than retailers.</p>
<p dir="ltr">In this provocative session led by <strong>distinguished faculty member </strong>Curt Munk, you will learn about: </p>
<ul dir="ltr"><li>The importance of staying shopper-centric as the retail industry changes.</li>
<li>Why brands are in a unique position in 2019 to serve shoppers directly as the role of the retailer undergoes profound transformation.</li>
<li>Rules for how our industry should embrace services and prepare for digital assistants shopping on our behalf. </li>
</ul></div>

Curt Munk
Group Director, Strategic Planning - EVP
FCB/RED
Curt Munk, EVP – Strategic Planning, FCB/Red. Curt is the lead strategist and is a member of the leadership team at FCB/RED. His role consists of leading strategy development for clients as well as thought leadership and retail and trend identification for the agency’s international offices and clients. Munk is also adjunct faculty at DePaul University in Chicago and a member of P2PI's Distinguished Faculty.
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