<div>The closing of Toys "R" Us inspired toy companies to find new, innovative ways to connect with shoppers in an engaging way. find out how the Hasbro Walmart team partnered with a retail technology company to develop and deploy their own Toy Shop designed to enable list building, list sharing and conversion - all in one place. Find out how this idea went from concept to implementation while learning how you can also embrace technology to develop your ideal shopping experience. </div> <div>In this session, attendees will learn how to:</div> <ul><li>Design and build the ideal and most impactful shopping experience. </li> <li>Build, share and convert in one place. </li> <li>Develop a plan from concept to implementation. </li> </ul>

<div>This interactive session will feature a panel of Gen Z moms available to answer your questions! </div> <div> </div> <div>Here comes the next generation of power consumers - Gen Z Moms. With buying preferences and behaviors that set them apart for Millennial Moms, the Gen Z mother will soon control 4 trillion in consumer spending. Maria Bailey, CEO of BSM Media and author of <em>Marketing to Gen Z Moms: The New Trillion Dollar Market </em>and <em>Millennial Moms: 202 Facts Marketers Need to Know to Build Brands and Drive Sales,</em> will set the stage with insights and bold predictions about how they buy and why. </div> <div> </div> <div>In this session, attendees will:</div> <ul><li>Understand what shapes a generation of mothers.</li> <li>Discover what differentiates Gen Z moms from their Millennial predecessors.</li> <li>Identify specific consumer Gen Z behaviors that will shape future retail strategies.</li> <li>Recognize opportunities to capture the spending on Gen Z mom consumers.</li> <li>Create a shopping experience that leverages collaboration with the Gen Z mom and captures her purchases.</li> </ul><div> </div>

<div>Today’s shoppers have come to expect targeted and personalized ad experiences. Shopper data, digital media and sales-based analytics are at the core of strategies allowing CPG and retail marketers to deliver relevant, effective digital messages to consumers. Join senior executives from Albertsons Companies and its partners Quotient and Facebook, to learn how they are delivering targeted, personalized and optimized programming focused on driving sales.</div> <div>In this session, you will:</div> <ul><li>View new, powerful technologies and capabilities being deployed to power campaigns.</li> <li>Learn from campaign results and what this means for the shopper, Albertsons and its CPG partners</li> <li>Understand how current tactics and strategies are enabling new models of digital-first marketing for the sector</li> </ul>

<div>Today's millennial are savvy when it comes to shopping and they seek out brands that deliver transparency and authenticity. Since 1933, illy has been serving the unmistakable velvety taste of its coffee around the globe and has operated in a way that has strong appeal to the values of millennials. This session details how illy activated core tenants of its brand to reach this audience with an omnichannel promotion that centered around the idea of enjoying coffee as a way to fuel passion in their lives. </div> <div> </div> <div>In this session, attendees will learn:</div> <ul><li>How to mine for true authenticity in your brand to connect with millennials. </li> <li>How to identify and support shopper's passion. </li> <li>How to facilitate the creation of user-generated content (UGC) to support your brand. </li> </ul>

<div> <div> <div><span class="m_2619952850774465314gmail-im" style="font-size:small;"><span style="color:#222222;"><span style="font-family:Arial, Helvetica, sans-serif;"><span style="font-style:normal;"><span><span><span style="font-weight:400;"><span style="letter-spacing:normal;"><span><span style="text-transform:none;"><span style="white-space:normal;"><span><span style="word-spacing:0px;"><span style="background-color:#ffffff;"><span><span><span style="color:#000000;"><span><span><span style="vertical-align:baseline;"><span style="white-space:pre-wrap;"><font face="arial, helvetica, sans-serif">Consumers see more than 300 ads a day across platforms—and breaking through the clutter is critical for brands and retailers to grow. Although in-store activity is essential for capitalizing on impulse purchases, shoppers are increasingly turning to digital to plan their grocery trips. The digital shopping experience has become much more than just the transaction. With a chance to make an impact on a consumer in an authentic way, how must brands and retailers evolve to deliver content that is personalized and contextualized for their customers? </font></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></div> <div> </div> <div><span class="m_2619952850774465314gmail-im" style="font-size:small;"><span style="color:#000000;"><span><span><span style="vertical-align:baseline;"><span style="white-space:pre-wrap;"><font face="arial, helvetica, sans-serif">In this session, Marketers will:</font></span></span></span></span></span></span></div> <div> <ul><li style="margin-left:15px;"><span style="font-size:small;"><span style="color:#222222;"><span style="font-family:Arial, Helvetica, sans-serif;"><span style="font-style:normal;"><span><span><span style="font-weight:400;"><span style="letter-spacing:normal;"><span><span style="text-transform:none;"><span style="white-space:normal;"><span><span style="word-spacing:0px;"><span style="background-color:#ffffff;"><span><span><span style="color:#000000;"><span><span><span style="vertical-align:baseline;"><span style="white-space:pre-wrap;"><font face="arial, helvetica, sans-serif">Learn how to think outside the constraints of analog tactics </font></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></li> <li style="margin-left:15px;"><span style="font-size:small;"><span style="color:#222222;"><span style="font-family:Arial, Helvetica, sans-serif;"><span style="font-style:normal;"><span><span><span style="font-weight:400;"><span style="letter-spacing:normal;"><span><span style="text-transform:none;"><span style="white-space:normal;"><span><span style="word-spacing:0px;"><span style="background-color:#ffffff;"><span><span><span style="color:#000000;"><span><span><span style="vertical-align:baseline;"><span style="white-space:pre-wrap;"><font face="arial, helvetica, sans-serif">Rethink the role of digital in shaping shopper behavior</font></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></li> <li style="margin-left:15px;"><span style="font-size:small;"><span style="color:#222222;"><span style="font-family:Arial, Helvetica, sans-serif;"><span style="font-style:normal;"><span><span><span style="font-weight:400;"><span style="letter-spacing:normal;"><span><span style="text-transform:none;"><span style="white-space:normal;"><span><span style="word-spacing:0px;"><span style="background-color:#ffffff;"><span><span><span style="color:#000000;"><span><span><span style="vertical-align:baseline;"><span style="white-space:pre-wrap;"><font face="arial, helvetica, sans-serif">Discover how to connect in authentic ways with consumers</font></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></li> </ul></div> </div> </div>

<div>E-commerce has changed day-to-day retail in many ways, including assortment strategy, innovation rollout, investment partnerships and vendor perceptions. How has it changed the relationship between retailers and consumer goods manufacturers? </div> <div> </div> <div>In this session, attendees will examine:</div> <ul><li>What omnichannel issues are top of mind for retailers right now?</li> <li>How has omnichannel changed the consumer goods conversation with both merchandisers and senior leaders?</li> <li>How will impact long-term partnerships and success? </li> </ul>

<div> <p dir="ltr">Delivery services, digital assistants with voice skills, payment schemes and shopper apps are all changing the nature of our relationships with brands and event the act of shopping. This session is about understanding the myriad transformational services and technologies that are blurring the lines between traditional retail and what most of us would consider "services". </p> <p dir="ltr">With digital assistants poised to make more and more buying decisions on our behalf and delivery services literally fitting in between our relationship with retailers and brands, we now can imagine a world where services, brands, retailers and others are all compellingly equipped to provide for our needs and wants, and in new ways. These developments matter because shoppers now have more choices and options than ever before. If retail is a dance that retailers have traditionally led, it now seems that brands and services are equally capable of leading, maybe even more capable than retailers.</p> <p dir="ltr">In this provocative session led by <strong>distinguished faculty member </strong>Curt Munk, you will learn about: </p> <ul dir="ltr"><li>The importance of staying shopper-centric as the retail industry changes.</li> <li>Why brands are in a unique position in 2019 to serve shoppers directly as the role of the retailer undergoes profound transformation.</li> <li>Rules for how our industry should embrace services and prepare for digital assistants shopping on our behalf. </li> </ul></div>