Collaboration Track: The Evolution of Retail Planning: Putting the 'J' Back into Joint Business Planning, Accelerating Business Results & Retail Relationships
Date & Time
Thursday, May 16, 2019, 10:45 AM - 11:45 AM
Transformational retail partnerships result in sustained collaboration, co-investment and accelerated growth, and are the result of manufacturers adopting a merchant mindset focused on the needs of the shopper. With the true power at retail in the shopper's hands, both manufacturer and retailer must be laser-focused on insights at the core of JBP or leave big money on the table.
Evolution of manufacturer/retailer relationships will come from the collaboration across sales, marketing, insights and e-commerce teams to significantly amplify the impact of JBP - success that only results from a purposeful, holistic approach involving a new level of integration across companies.
Learn how Hallmark did this and how it changed the game at retail.
In this session, attendees will: