Omnichannel Experience Track: The Experience Store Expectation: Scalable Innovation to Deliver Premium Engagement in Retail
Date & Time
Thursday, May 16, 2019, 3:30 PM - 4:00 PM
The rise of experience stores creates high expectations for shoppers, and one in three shoppers will walk away from a brand they love after just one bad experience in store. With a focus on premium experience through retail innovation, LG uses a balance of technology and design to create a frictionless shopper journey as they lead the electronics space with connected home and AI.
In this session, attendees will:
Explore how LG has created an innovation pipeline to identify scalable technology and creative solutions that bring the retail footprint to life for shoppers
Learn how data collection in retail amplifies the cross-category connected home shopping experience.
With a shopper-driven mindset, learn how LG uses retail technology, social and mobile to create a frictionless journey through the path to purchase.