Omnichannel Experience Track: The Inspired Consumer: A New Digital Shopper
Date & Time
Thursday, May 16, 2019, 3:30 PM - 4:00 PM
Consumers see more than 300 ads a day across platforms—and breaking through the clutter is critical for brands and retailers to grow. Although in-store activity is essential for capitalizing on impulse purchases, shoppers are increasingly turning to digital to plan their grocery trips. The digital shopping experience has become much more than just the transaction. With a chance to make an impact on a consumer in an authentic way, how must brands and retailers evolve to deliver content that is personalized and contextualized for their customers?
In this session, Marketers will:
Learn how to think outside the constraints of analog tactics
Rethink the role of digital in shaping shopper behavior
Discover how to connect in authentic ways with consumers