Transparency Track: New Product Innovation: Creating Success in a Shifting Consumer Landscape
Date & Time
Thursday, May 16, 2019, 3:30 PM - 4:00 PM
The effects of Millennial and Generation Z consumers and the impact of their purchasing decisions are showing in the food and beverage new product development process. New product success is driven by a number of factors, but one of the newest and most dominant trends among younger generations is sustainability. These consumer groups are seeking products across all aisles that are not only good for their health, but for the environment. They also expect companies to practice what they preach, by showing concern for the environment and creating transparency during the manufacturing process.
In this session, attendees will learn how:
Consumers are seeking products that are good for their health and offer transparency such as what ingredients are in the product, where they came from and what purpose they serve.
New successful new product launches highlight environmentally friendly and natural products – even in home goods, personal care and healthcare
The key to optimizing the natural/organic trend is to understand what differentiates and drives shoppers to buy these products, and to identify the patterns in their purchase behaviors that can be leveraged for incremental growth.