Transparency Track: Maximizing Customer Touchpoints in the Free-From Food Category
Date & Time
Thursday, May 16, 2019, 10:00 AM - 10:30 AM
As the General Manager and Chief Sales & Marketing Officer at Enjoy Life Foods, the #1 free-from food brand in the U.S., Joel Warady will conduct a presentation that discusses the growth of Free-From foods, including how the category is projected to grow 15 percent ($1.4 billion) in the U.S. alone between 2017 and 2021, how to best market towards all consumers (not just ingredient-conscious shoppers), how effective on-shelf marketing in conjunction with targeted digital outreach can redefine the shopper experience, and how brands/retailers can become a destination for shoppers looking for free-from products.
Life-threatening allergic reactions to food increased 377 percent in the last decade, according to a study by FAIR Health.
As food allergy diagnoses and reactions continue to rise, there is a big opportunity for retailers to become a destination for shoppers needing free-from products.
Free-from shoppers spend an average of $102 per cart load compared to $46 for regular shoppers, a 122 percent increase in spend per shopping trip.