Collaboration Track: The Collaborative Product Launch: How Brands Partner with Bazaarvoice to Drive New Product Success
Date & Time
Friday, May 17, 2019, 10:00 AM - 10:30 AM
As any marketer will tell you, a new product launch is a significant undertaking that requires teamwork and touches every part of the business. In order to drive results, you need to understand your audience deeply and craft an approach that resonates with shopper wants and needs. This presentation will cover how leading brands partner with ratings and reviews leader Bazaarvoice to collaboratively go-to-market and ensure new product success by tapping into each phase of the consumer decision journey.
Attendees will learn: