Transparency Track: Shopping for New Tech: How to Avoid an Impulse Buy With No ROI
Date & Time
Friday, May 17, 2019, 10:45 AM - 11:30 AM
Panel Moderator: Ronak Sheth, CEO, Label Insight
Consumers' expectations of the shopping experience continue to rise. These leading tech companies equip omnichannel retailers and CPGs with the tools they need - from package design to artificial intelligence, to augmented reality and e-commerce analytics - to meet consumers' demands for transparency and a better shopping experience. But how does a brand or retailer decide which new tech is the right investment, given where the future of e-commerce is headed?
In this panel session, attendees will:
Gain insights in working with large food and beverage manufacturers' SmartLabel content, which is often useful beyond regulatory use within other departments.
Hear best practices to alleviate the complexities that CPG companies face in managing their data to succeed with transparency initiatives for their shoppers.
Learn how to evaluate the latest technologies available that are fueling e-commerce innovation, from Amazon to rising online retailers.