Company

The Coca-Cola Company

Job Title

VP, Shopper Marketing, National Retail Sales

Speaker Bio

Carlisle leads shopper marketing across the entire portfolio of Coca-Cola brands, developing strategic vision, plans and measurement, which include shopper marketing plans with customers, shopper marketing insights, strategies and toolkits developed with brands from the center; managing budgets and 50+ field-based shopper marketers that are embedded in the key customer teams; and the shopper marketing vision/strategies/governance for the 64 Coca-Cola bottlers.

Speaking At

Collaboration Track: Power of Partnership