Industry Manager, CPG-Retail
Carlos Garcia leads the US CPG-Retail team at Facebook where he consults with Grocers, Drug Stores, Mass and Club retailers on using mobile to grow sales both in-store and online. Garcia and his team are integrated with Facebook's CPG team, building Shopper Marketing programs that drive deeper partnerships between CPGs and CPG-Retailers. By connecting data with machine learning technology, the solutions Garcia and his team develop add convenience to shoppers' lives, while driving measurable business results, helping to create a zero friction future.
Prior to Facebook, Garcia was a television sales leader at Univision Inc., where he coached brands on tapping the explosive and often underserved US Hispanic audience. Before that he created television and print ads for the award-winning “Priceless” campaign as part of Mastercard's North America Brand Building group.
Garcia attended Georgetown University's McDonough School of Business where he studied Marketing and Studio Art. He splits his time between New York City and Connecticut with his wife Luna, daughter Elle and Burmese cat Neezle.