SVP, Head of Data Strategy, Solutions & Partnerships
Dan Cropsey has been on the forefront of marketing technology and consumer intelligence innovation for the CPG industry for over two decades. As product and technology executive for several ground breaking start-ups and leaders like Nielsen and Catalina, he brought enterprise scale solutions to thousands of brands, retailers, publishers and agencies. Dan is an industry expert and strategic advisor across all aspects of marketing data having fueled solutions ranging from brand strategy, marketing mix and advertising through promotion, merchandising and supply chain.
Currently as SVP of Catalina's Data Strategy, Solutions and Partnerships, Cropsey enables and enriches the data necessary to deeply understand and seamlessly influence shopper behavior across the entire consumer purchase journey. Cropsey is also an integral leader across Catalina’s digital solution portfolio and partnership ecosystem leveraging his experience launching several industry-firsts across social media, television, and digital media including the launch of Nielsen Catalina Solutions as one of its founders.