Were you looking for the TransparencyIQ event?
Good News! Label Insight will be presenting a track exclusively on
transparency at this year's P2PSummit.
Transparency will build customer loyalty and will help grow your business.
Give your customers more of what they want by providing in-depth product information and building confidence through your sustainability efforts.
- Customer Touchpoints
- Growth Through Sustainability
- Data & Analytics
TRANSPARENCY TRACK AGENDA
Thursday, May 16, 2019
Transparency Track: Maximizing Customer Touchpoints in the Free-From Food Category
10:00 AM - 10:30 AM
<div>As the General Manager and Chief Sales & Marketing Officer at Enjoy Life Foods, the #1 free-from food brand in the U.S., Joel Warady will conduct a presentation that discusses the growth of Free-From foods, including how the category is projected to grow 15 percent ($1.4 billion) in the U.S. alone between 2017 and 2021, how to best market towards all consumers (not just ingredient-conscious shoppers), how effective on-shelf marketing in conjunction with targeted digital outreach can redefine the shopper experience, and how brands/retailers can become a destination for shoppers looking for free-from products.</div> <ul><li>Life-threatening allergic reactions to food increased 377 percent in the last decade, according to a study by FAIR Health.</li> <li>As food allergy diagnoses and reactions continue to rise, there is a big opportunity for retailers to become a destination for shoppers needing free-from products.</li> <li>Free-from shoppers spend an average of $102 per cart load compared to $46 for regular shoppers, a 122 percent increase in spend per shopping trip.</li> </ul>
GM, Chief Sales & Marketing Officer
Enjoy Life Foods
Joel Warady serves as both GM, and Chief Sales & Marketing Officer of Enjoy Life Foods, a leading brand in the North American Gluten-Free, Allergy-Friendly CPG category that has experienced 12 consecutive years of growth under his guidance. He has been ranked as one of the Top 50 CMOs on Twitter by Social Media Marketing Magazine, one of the Top 50 Most Influential CMOs on Social Media by Forbes.com and most recently was included in Brand Quarterly magazine’s list of 50 Marketing Thought Leaders Over 50. Warady is proud to serve as an advocate for the food intolerant and food allergy communities within the North American food industry, with a focus on proper labeling and food safety. Since the February 2015 acquisition by Mondelez International, Warady has worked diligently to unite the Enjoy Life nimble entrepreneurial culture with the power (and complexity) that a $28 billion company brings to the mix.
Thursday, May 16, 2019
Transparency Track: Building Trust & Reaping Rewards Through Transparency
10:45 AM - 11:45 AM
<div>Trust in companies and brands has been decreasing for the past decade, while consumers demand to know more about their products has been increasing. Unilever is responding to this environment by building trust through transparency. Hear the evolution of how this information is exchanged through SmartLabel, how Unilever is using the tool to build trust with its consumers, and how this data can be leveraged elsewhere to power a variety of brands' transparency initiatives. </div> <div> </div> <div>In this session, attendees will learn:</div> <ul><li>How brands are responding to consumers' increasing demand for more information on their products.</li> <li>What tools are available to allow these tactics to come to life.</li> <li>How global corporations can manage an initiative such as this across their portfolio of brands. </li> </ul>
Director, Product Development
Abbie Bys believes in the mission of helping consumers understand what’s in the products they use and consume through technology & transparency. In 2015, she left her role in product at Analyte Health to take the role of office manager at Label Insight®, because the company had a mission statement she believed in. Bys now serves as the Director of Product and has been fundamental to the development of the SmartLabel™ initiative and Label Insight’s industry-leading solution for it. Bys also lead the development of the Label Insight Publisher™ platform, which today delivers the industry’s fastest time to publish SmartLabel pages while offering unmatched flexibility for brand’s evolving data and transparency needs. Bys lives in Chicago, IL.
External Affairs & Issues Management
Melanie Condon works in External Affairs & Issues Management for Unilever North America. In this capacity, she handles issues and risk management for the corporate brand. She also works to ensure Unilever’s Sustainable Living Plan is being embedded in the business as well as being communicated externally. As part of Unilever’s commitment to transparency, Condon manages their SmartLabel program including working with brands to provide information to the platform beyond what could fit on the label. Condon has her MBA from the University of Maryland, Robert H. Smith School of Business and her BA in Political Science and International Affairs from the University of New Hampshire. She currently resides in Washington D.C.
Thursday, May 16, 2019
Transparency Track: Allergies, Diets & The Label: How to Earn the Trust of Cautious Shoppers
1:30 PM - 2:15 PM
<div> <div> <p dir="ltr">Knowing what’s in that cereal, peanut butter, or other grocery product has never been more important to shoppers than it is today. This is especially true for millions of American households with severe food allergies or dietary restrictions.</p> <p dir="ltr">But how do we address label transparency in a way that effectively meets these shoppers' needs and ultimately motivates them to make purchases? In this presentation you’ll learn: </p> <ul dir="ltr"><li>What shopping for severe food allergies and dietary restrictions looks like <em><strong>among real shoppers</strong></em></li> <li>What label<strong><em> transparency really means</em></strong> to shoppers and how they evaluate a <strong><em>"trustworthy" label</em></strong></li> <li>The <em><strong>impact of effective vs. ineffective label transparency</strong></em> on shopper behavior</li> <li>What this all means to brands, and <em><strong>what they should do about it</strong></em></li> </ul></div> </div>
VP, Research Services
Laura Nicklin is a seasoned market researcher with extensive experience in research consulting and storytelling with Fortune 500 clients. Within EnsembleIQ, she oversees a team of senior-level research consultants and partners with the Path to Purchase Institute to provide business intelligence relevant to brands, agencies, and retailers in the shopper marketing industry. Nicklin has worked closely with hundreds of clients in consumer goods manufacturing, retail, technology, and agencies to understand their business goals and design research programs to inform their decisions. Prior to EIQ Research Solutions, Nicklin led a research team at Maritz Research and was responsible for the design and execution of customer experience programs within the retail and hospitality industries. She has also worked in product development research with several large CPG manufacturers. Nicklin holds a Master of Marketing Research (MMR) degree from Southern Illinois University and has over 17 years of experience in the market research field.
Thursday, May 16, 2019
Transparency Track: Education Session
2:30 PM - 3:00 PM
<div>More details coming soon! </div>
Thursday, May 16, 2019
Transparency Track: New Product Innovation: Creating Success in a Shifting Consumer Landscape
3:30 PM - 4:00 PM
<div>The effects of Millennial and Generation Z consumers and the impact of their purchasing decisions are showing in the food and beverage new product development process. New product success is driven by a number of factors, but one of the newest and most dominant trends among younger generations is sustainability. These consumer groups are seeking products across all aisles that are not only good for their health, but for the environment. They also expect companies to practice what they preach, by showing concern for the environment and creating transparency during the manufacturing process.</div> <div> </div> <div>In this session, attendees will learn how:</div> <ul><li>Consumers are seeking products that are good for their health and offer transparency such as what ingredients are in the product, where they came from and what purpose they serve.</li> <li>New successful new product launches highlight environmentally friendly and natural products – even in home goods, personal care and healthcare</li> <li>The key to optimizing the natural/organic trend is to understand what differentiates and drives shoppers to buy these products, and to identify the patterns in their purchase behaviors that can be leveraged for incremental growth.</li> </ul>
EVP, Marketing & Shopper Intelligence
Information Resources Inc.
Larry Levin serves as executive vice president within IRI’s Consumer and Shopper Marketing (CSM) Center of Excellence. In his role, Levin oversees the commercial sales strategy for all of IRI’s new consumer and shopper products, and he leads its survey and new product innovation growth sectors within the CSM Center of Excellence. Levin joined IRI in February 2010 to lead its Survey Solutions group and was then promoted to run its overall Consumer Insights business. In 2012, he assumed the leadership of IRI’s Mid-Market vertical, further driving IRI’s portfolio among this wide-ranging industry portfolio. In 2016, Levin rejoined IRI’s CSM organization to drive the aforementioned solutions across IRI’s portfolio of clients.
President, Marketing & Shopper Intelligence
Information Resources Inc.
As president of Consumer & Shopper Marketing, Robert I. Tomei oversees growth, development and management of IRI’s consumer and shopper insights, consumer segmentation, new product innovation, shopper marketing and activation services and solutions. He also manages IRI’s product management function around the company’s core content (point-of-sale, consumer, shopper, third-party supplied). Tomei is a recognized consumer packaged goods industry veteran with more than 30 years of experience. He has a distinguished track record in general management and global marketing, developing innovative client solutions and creating strategic partnerships to drive profitable revenue growth, both in the United States and internationally.
Friday, May 17, 2019
Transparency Track: Diamonds in the Data: Best Practices for Turning Data into Actionable Insights
10:00 AM - 10:30 AM
<div>Nielsen and Catalina have vast amounts of consumer sales and behavior data - well beyond coupons. How can CPGs and retailers leverage this data for their transparency initiatives, enter new markets and experience growth in declining categories?</div>
VP, Product Leadership
Natalie Williams is VP of Product Leadership for Nielsen's U.S. Retail Measurement Business. She is accountable for leading client discovery, solution design and delivery of incremental coverage and retail measurement products for the U.S. CPG industry. Prior to joining Product Leadership in 2016, Natalie held Global Operations roles of increasing responsibility across North America, United Kingdom and India, accountable for global quality and product reference data management. She also served on the inaugural leadership team in Bentonville, Arkansas, accountable for successfully deploying Walmart and Sam's Club when they returned to the cooperative model in 2012. Natalie is a graduate of Nielsen's Emerging Leaders Program and holds a degree in Industrial and Systems Engineering from the University of Florida.
Co-Founder, SVP Data & Nutrition Sciences
When Dagan Xavier's father’s illness meant serious changes to his diet, Xavier realized how challenging it could be to meet one’s dietary needs just by reading a food label. In 2008, he co-founded Label Insight to provide product transparency to consumers, helping them better understand what’s in the products they use and consume. Today, Xavier works with a team of dietitians, chemists, and food technologists, leading the development and ongoing evolution of Label Insight’s database. He also heads up the company’s Open Data Initiative, providing academic researchers with complimentary access to Label Insight’s unique data and tools, in order to impact and improve food and nutrition policy.
Friday, May 17, 2019
Transparency Track: Shopping for New Tech: How to Avoid an Impulse Buy With No ROI
10:45 AM - 11:30 AM
<div>Panel Moderator: Ronak Sheth, CEO, Label Insight</div> <div> </div> <div>Consumers' expectations of the shopping experience continue to rise. These leading tech companies equip omnichannel retailers and CPGs with the tools they need - from package design to artificial intelligence, to augmented reality and e-commerce analytics - to meet consumers' demands for transparency and a better shopping experience. But how does a brand or retailer decide which new tech is the right investment, given where the future of e-commerce is headed?</div> <div> </div> <div>In this panel session, attendees will:</div> <ul><li>Gain insights in working with large food and beverage manufacturers' SmartLabel content, which is often useful beyond regulatory use within other departments.</li> <li>Hear best practices to alleviate the complexities that CPG companies face in managing their data to succeed with transparency initiatives for their shoppers. </li> <li>Learn how to evaluate the latest technologies available that are fueling e-commerce innovation, from Amazon to rising online retailers. </li> </ul>
Ronak Sheth has been Chief Executive Officer of Label Insight, previously serving as Chief Strategy Officer. As a member of the executive team, he touches all aspects of the business, with a focus on leading growth strategy, client development, and sales and product innovation. He has 17-plus years of experience leveraging consulting and technology to facilitate higher-confidence strategic business decisions for global clients. Sheth has served organizations across industries, including consumer products, retail, pharmaceuticals, sporting goods, automotive, high-tech, chemicals, oil & gas, and legal. He holds an MBA from Washington University in St. Louis, and a bachelor's degree in industrial engineering and management sciences from Northwestern University.
AVP, Supply Chain Practice Leader
President, Digital & CMO
Rob McCarthy is an experienced brand builder who brings 20 years of client-side expertise to the sgsco collective. Today, he is both responsible for building sgsco’s brands (as CMO), as well as playing a direct role in building our clients’ brands (as head of the Digital Pillar). From 2015 to late 2017, McCarthy played the same role for sgsco’s Design Pillar, which more than doubled in revenues under his leadership. Sgsco’s Digital Pillar includes THR3D, the company’s global CGI pipeline for the creation of digital brand assets; Kwikee, a leader in the creation, management & distribution of brand content for e-COM and traditional retail connections; as well as the companies digital agencies Armstrong-White & Traffik with studios in Chicago, Detroit, New York, Toronto & Amsterdam. Sgsco weaves all these services, along with its global design and pre-media teams, seamlessly together to deliver the industry’s most robust end-to-end design to print business -- focused on synchronizing the physical and digital shelf for both manufacturers and retailers. McCarthy spent 18 years at Anheuser-Busch InBev where he held a variety of positions including vice president of Budweiser & VP, Bud Light. While leading Budweiser, McCarthy launched the award-winning “Made in America” music festival with Jay-Z. Additionally, as an early indication of his passion for the role packaging plays in the marketing mix, he developed the “Folds of Honor” Fourth of July program, which delivered Budweiser’s best annual volume and revenue performance of the decade through combining consumer-centric packaging and cause-related marketing. McCarthy is a graduate of ABI’s Executive MBA program (Instead, France & the Wharton School of the University of Pennsylvania) and is a Six Sigma Green Belt. He holds a commerce degree in marketing and human resources from Saint Mary’s University in Halifax, Nova Scotia, and an honors public relations degree from Mount Saint Vincent University in Halifax. McCarthy lives in St. Louis with his wife Marilyn and their two daughters, Lauren & Lindsay.
Edge by Ascential
Danny Silverman has been working in the global e-commerce space for over 10 years and is passionate about sharing what he knows with brands and retailers who are trying to enhance equity and drive sales in our e-commerce-driven world. He is currently Chief Marketing Officer at Edge by Ascential, the leading provider of e-commerce and omnichannel data, insights and analytics. Danny is based in Boston, MA.
Friday, May 17, 2019
Transparency Track: Personalization: Delivering Individual Experiences at Mass Market Scale
11:45 AM - 12:15 PM
<div> <div>Everyone talks a big game of personalization, but industry efforts to date have fallen short. Inmar has found that the secret to cracking the code is to combine the power of big data, advanced analytics and domain expertise with a shift in focus to meeting individuals’ needs.</div> <div> </div> <div>During this session, we will share 3 case examples showing how Inmar brings the promise of personalization to food retailing and marketing today and where we’re headed in the future.</div> </div>
Jim Hertel is Senior Vice President of Analytics Research and Development at Inmar. His responsibilities in this position include new solution creation, business development, client service and strategy formation for Inmar’s retail and manufacturer clients. He is charged with generating actionable insights from Inmar’s immense data assets and adding value to Inmar’s solutions through the application of advanced analytics. Hertel came to Inmar from Willard Bishop – a food retail consulting company -- following Inmar’s acquisition of the consultancy. At the time of the acquisition, Hertel was Willard Bishop’s Managing Partner. Throughout his career, Hertel has developed insight-based growth strategies for companies including Anheuser-Busch, Campbell Soup Company, Kraft Foods, Unilever, Walmart, Coca-Cola and Purina.