Tuesday, March 13, 2018, 2:00 PM - 2:45 PM
Stephen McGowan - Mondelez International
Michael Tilley - Mondelez International
With U.S. retail e-commerce expected to total $517 billion in 2018, CPG brands can build incremental value by introducing their products to qualified shoppers who have adopted e-commerce as a lifestyle choice. Learn how Mondelēz International activates millions of these buyers with BrandShare e-commerce, online and in-store sampling. From the first Honey Maid campaign in 2014, to newer activations in support of Teddy Soft and Vea, we will discuss how to integrate e-commerce sampling into new product launch plans while showcasing the power of online grocery sampling across an array of retailers and retail formats. In this session attendees will:
Understand e-commerce and on-line sampling: a critical tactic in generating industry-best trial & social activation.
Review customer specific examples: how to engage the increasing population of click and collect shoppers through online sampling activation.
Learn why Mondelēz has partnered with BrandShare to increase e-commerce sampling to meet these shopper needs.