Tuesday, March 13, 2018, 1:45 PM - 2:30 PM
Stephen McGowan - Mondelez International
Michael Tilley - Mondelez International
Bekki Gredinger - BrandShare
With U.S. retail e-commerce expected to total $517 billion in 2018, CPG brands can build incremental value by introducing their products to qualified shoppers who have adopted e-commerce as a lifestyle choice. Learn how Mondelez International activates millions of these buyers with BrandShare e-commerce, online and in-store sampling. From the first Honey Maid campaign in 2014, to newer activations in support of Teddy Soft and Vea, Mondelez and BrandShare will discuss how to integrate e-commerce sampling into new product launch plans while showcasing the power of online grocery sampling across an array of retailers and retail formats. Attendees will:
Understand e-commerce and online sampling – a critical tactic in generating industry-best trial and social activation.
Review customer specific examples – how to engage the increasing population of click-and-collect shoppers through online sampling activation.
Learn why Mondelez has partnered with BrandShare to increase e-commerce sampling to meet these shopper needs.