Tuesday, March 13, 2018, 10:00 AM - 10:45 AM


Taylor Steele - Burt's Bees
Adrianna Nowell - Bazaarvoice

The latest research shows that brands and retailers see conversion rates double when customers interact with consumer-generated content. When Burt’s Bees took the leap into a new product category, they looked to a seeding program with Bazaarvoice to help propel their success. This presentation will cover how Burt’s Bees launched their color cosmetics line into orbit with consumer-generated content on day one, how they used consumer reactions to fuel a pre-paid media launch, and why they view this approach as mission-critical to retail success. Attendees will:

Session Type

Seminar Track