Tuesday, March 13, 2018, 10:00 AM - 10:45 AM
Taylor Steele - Burt's Bees
Adrianna Nowell - Bazaarvoice
The latest research shows that brands and retailers see conversion rates double when customers interact with consumer-generated content. When Burt’s Bees took the leap into a new product category, they looked to a seeding program with Bazaarvoice to help propel their success. This presentation will cover how Burt’s Bees launched their color cosmetics line into orbit with consumer-generated content on day one, how they used consumer reactions to fuel a pre-paid media launch, and why they view this approach as mission-critical to retail success. Attendees will:
Understand how the voice of the consumer impacts success at retail.
Discover how sampling programs can drive consumer-generated content at launch.
Learn how day-one content ensures success for an organization.