Tuesday, March 13, 2018, 1:15 PM - 1:45 PM

Speakers

Brooke Niemiec - Elicit Insights, LLC

The power of the triad is seen in many contexts, but rarely in the realm of marketing and customer engagement. This presentation will explain the roles that the Geek (technologist), the Nerd (analyst), and the Suit (strategist) must play in order to effectively support customer centricity – delivering quality data, deep insight, and effective action plans. It will also highlight the most common barriers to this collaboration, along with tips for how to remove silos and create a highly functioning team that delivers business results by ensuring that data, technology, and business strategy support customer needs. Attendees will: