Tuesday, March 13, 2018, 3:00 PM - 3:45 PM


Josh Ginsberg - Breaktime Media
Greg Kearns - Kimberly-Clark

Consumers are bombarded digitally from all angles before they ever push their cart through a store aisle. As the pre-tail digital landscape becomes increasingly cluttered — from social influencers to content to incentives and more — how can brands make an impact and make it onto the shopping list? Learn five ways to break through pre-shop while Kimberly-Clark and Breaktime Media walk through a real-life case study for a new U by Kotex Fitness product line launch at Walgreens powered by insight, a focused shopper marketing strategy and;a unique spokesperson. In this session attendees will:

Session Type

Seminar Track