Tuesday, March 13, 2018, 3:00 PM - 3:45 PM
Josh Ginsberg - Breaktime Media
Greg Kearns - Kimberly-Clark
Consumers are bombarded digitally from all angles before they ever push their cart through a store aisle. As the pre-tail digital landscape becomes increasingly cluttered — from social influencers to content to incentives and more — how can brands make an impact and make it onto the shopping list? Learn five ways to break through pre-shop while Kimberly-Clark and Breaktime Media walk through a real-life case study for a new U by Kotex Fitness product line launch at Walgreens powered by insight, a focused shopper marketing strategy and;a unique spokesperson. In this session attendees will:
Learn how to help a brand story convert to measurable action by leveraging content.
Understand how to harness the power of an integrated digital pre-shop approach.
Discover best practices for efficiently customizing a campaign to meet the individual needs of retail customers.