Tuesday, March 13, 2018, 11:00 AM - 11:45 AM

Speakers

Greg Morton - Label Insight

While the majority of grocery shopping is still conducted in -store, more consumers are buying via e-commerce sites. It’s a $70+ billion market and growing. One big challenge in online grocery is search and discovery — helping consumers shop they way they want to. Retailers are designing personalization strategies that help consumers sort through the thousands of products available online. Research shows that shoppers want organic, natural and minimally processed foods with ingredients that promote good health. By helping shoppers find products that meet their particular dietary needs, retailers and brands can create a frictionless ecommerce experience and increase digital basket size.