Tuesday, March 13, 2018, 1:15 PM - 1:45 PM
Ken Cassar - Slice Intelligence
The world of e-commerce is changing rapidly; consumers can subscribe to receive monthly deliveries of Tide, press a Dash button when they run out of Clif Bars, or tell the Echo device that they need to replenish the family stock of Gatorade. Consumers can even let their printers automatically order ink when they run low. This automated purchasing is fundamentally altering the way people shop. Increasingly, convenience trumps all else online, and this new purchasing behavior has huge implications for brands. In this session, Ken Cassar, principal analyst for Slice Intelligence, will highlight the current trends in automated purchasing; and provide insights on purchase behavior obtained from a panel of more than 5 million online shoppers. Attendees will:
Learn the current trends in automated purchasing and what forms of automated purchasing are the most widely adopted.
Explore the implications of automated purchasing for brands.
Understand how retailers should be thinking about this opportunity.