Tuesday, March 13, 2018, 11:00 AM - 11:45 AM


Mindy Rickert - Mondelez International
Jason Young - Crisp
Risa Crandall - Crisp

CPG and retail dynamics are changing fast. The rapid growth of digital, especially mobile, has literally put the power in shoppers’ hands. Feeling the effects of these changes, CPG’s are adapting with marketing tactics that are increasingly focused on measurable business outcomes. The lines between media, promotions and shopper are coming under pressure as CPG's look for all types of marketing to deliver real world business results. With these changes as a backdrop, this presentation will look at the evolution of Crisp’s partnership with leading manufacturer, Mondelez International, from smaller starter programs to more advanced efforts across multiple customers. Attendees will:

Session Type

Seminar Track