Tuesday, March 13, 2018, 3:00 PM - 3:45 PM
Greg Stuart - Mobile Marketing Association (MMA)
Understand why Multi-Touch Attribution is so darn hard and how other marketers and retailers are using it.
Find out what $3 million in research and data revealed, proving that Multi-Touch Attribution might be the most important tool that marketers must have.
Learn how the industry is working to clean up Multi-Touch data and break down walled gardens and what that means for business.