Tuesday, March 13, 2018, 3:00 PM - 3:45 PM


Greg Stuart - Mobile Marketing Association (MMA)

Everyone talks about the importance of marketing measurement, but is Multi-Touch Attribution (MTA) really the answer that we have all been waiting for, or too good to be true? This session will demystify this extremely complicated area and speak practically as to how a retailer can utilize multi-touch attribution. Attendees will walk away with the confidence and knowledge they need to properly select and apply MTA approaches to their own organizations. Attendees will:

Session Type

Seminar Track