Tuesday, March 13, 2018, 11:00 AM - 11:45 AM
Scott Young - PRS IN VIVO
This presentation will share insights from recent in-store observational studies (conducted at duty free/airports, mass and prestige channels), including eye-tracking of shopping trips and e-commerce research focused on facilitating shopping and optimizing product presentation within a digital context. PRS IN VIVO will discuss the subconscious “drivers of influence,” such as anchoring, reciprocity and loss aversion, that impact shopping behavior in both physical and digital channels – and share strategies for “nudging” changes in shopping patterns. Attendees will:
Gain a better understanding of the gap between what shoppers say and what they actually do.
Discover actionable insights for enhancing product presentation and facilitating shopping, both in physical stores and within e-commerce.
Learn guidance for leveraging “drivers of influence” to complement more traditional shopper marketing.