Tuesday, March 13, 2018, 11:00 AM - 11:45 AM


Scott Young - PRS IN VIVO

This presentation will share insights from recent in-store observational studies (conducted at duty free/airports, mass and prestige channels), including eye-tracking of shopping trips and e-commerce research focused on facilitating shopping and optimizing product presentation within a digital context. PRS IN VIVO will discuss the subconscious “drivers of influence,” such as anchoring, reciprocity and loss aversion, that impact shopping behavior in both physical and digital channels. It will share strategies for “nudging” changes in shopping patterns. Attendees will:

Session Type

Seminar Track