Tuesday, March 13, 2018, 1:15 PM - 1:45 PM
Corrine Sandler - Fresh Intelligence Research Corp.
Habits equal unconscious buying of your brands. This is the holy grail. Throughout our lives, our brains continue to develop and create new neural pathways that determine our behaviour – hence the plasticity. When you permanently modifying your consumer’s behaviour through disruption or reinforcement of current behavior; consumer decisions become automatic and massive growth occurs. Intent does not equate to action; you have to modify behaviour to succeed today. Behaviour is the most variable trait in humans, yet companies focus on purchase intent and product fit vs. changing habits. In this thought-provoking session learn how to create new neural pathways in your consumers/customers that will change behaviour and lead to automatic brand choice making your brand part of a consumer’s routine — because routine is the new loyalty. Attendees will:
Discover why influencing behaviour is the only way to achieve growth today.
Learn how to make your brand/product or store a habitual purchase/visit.
Explore a three “E model” - understanding emotion, engagement and experience is the holy grail.