Wednesday, March 14, 2018, 9:30 AM - 10:00 AM


Dana Barba - The Coca-Cola Company
John Mount - The Coca-Cola Company

The way that Millennials consume both media and food, presents unique and sustainable opportunities to use at-home media and food to drive engagement and create an integrated path to purchase. Using data points including that 93.7% of Millennial internet users will watch streaming videos this year or that Millennials prefer specific beverages and snacks while watching TV at home, Coca-Cola Co. created the “Play. Pause. Refresh” campaign. This customizable digital and in-store campaign came to life through consumer insights and digital, social, and retail activations. The campaign delivered outstanding, measurable results and allowed each partner to authentically connect with Millennials. Attendees will:

Session Type

Seminar Track