Wednesday, March 14, 2018, 10:15 AM - 11:00 AM
Barbara Kelly - Procter & Gamble
April Carlisle - Arc Worldwide
Steve West - Snipp Interactive Inc.
Building center of store loyalty is challenging, especially with the multitude of choices of where and what to buy. Understanding the changing landscape, the shopper’s rapidly evolving path to purchase and critical insights on how they shop can provide a competitive advantage to both retailers and brands. Join P&G, Arc Worldwide and Snipp Interactive for a panel discussion that highlights novel trends and challenges in the contemporary retail environment. The discussion will help the audience make the most of their own retail opportunities, by using the latest tactics, technologies and ideas from the brightest minds in the industry. Attendees will:
Understand how to build the perfect combinations of tactics and technology that drive key retail objectives such as attracting new users to brands, growing categories and winning center of store.
Discover how to create dynamic omni-channel programs to win the path to purchase, – creating impact for both the consumer and the retailer.
Learn how to take a program idea from initial insight to execution, including the people that need to be involved, and why they are critical for success.