Wednesday, March 14, 2018, 11:30 AM - 12:00 PM


Matt Seitz - T-Mobile USA
Amy Andrews - The Mars Agency

Businesses are increasingly relying on technology to get ahead, but few companies truly understand how to engage the business consumer along their unique path to purchase. They use different research tools, rely on the store for different roles and interact with different touch points when they shop. T-Mobile and its partner, The Mars Agency, will share how they mapped the business customer’s path to purchase and leveraged technology to enhance the experience and increase conversion. Attendees will:

Session Type

Seminar Track