Wednesday, March 14, 2018, 9:30 AM - 10:00 AM


Olga Yurovski - Shopperations
Rebecca Campbell - Hormel Foods Corporation

Organizational alignment, transparency and ongoing collaboration between marketing and sales are competitive advantages that are hard to achieve for many large organizations. Learn how Hormel's shopper marketing team created an agile and repeatable way to link their strategies with brands and sales, maintain ongoing communications, and build cross functional transparency and trust. Attendees will:

Session Type

Seminar Track