Wednesday, March 14, 2018, 9:30 AM - 10:00 AM
Olga Yurovski - Shopperations
Rebecca Campbell - Hormel Foods Corporation
Organizational alignment, transparency and ongoing collaboration between marketing and sales are competitive advantages that are hard to achieve for many large organizations. Learn how Hormel's shopper marketing team created an agile and repeatable way to link their strategies with brands and sales, maintain ongoing communications, and build cross functional transparency and trust. Attendees will:
Learn the signs that indicate brand and sales organizational silos are out of control.
See why shopper marketing must take the lead in busting these silos.
Discover key success factors, useful tools and frameworks for sustainable organizational alignment.