Tuesday, March 13, 2018, 8:00 AM - 8:45 AM


Jamie Kieffer - Edelman

We live in challenging times. Trust in institutions sits at an all-time low, while expectations for brands have never been higher. Brands that can figure out how to navigate this reality have a huge opportunity in front of them. Drawing from Edelman’s “Trust Barometer” and “Earned Brand” studies, Jamie Kieffer will share insight on what it takes for brands to win – and avoid the dreaded “No Brand’s Land.” Attendees will:

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