Tuesday, March 13, 2018, 8:00 AM - 8:45 AM
Jamie Kieffer - Edelman
We live in challenging times. Trust in institutions sits at an all-time low, while expectations for brands have never been higher. Brands that can figure out how to navigate this reality have a huge opportunity in front of them. Drawing from Edelman’s “Trust Barometer” and “Earned Brand” studies, Jamie Kieffer will share insight on what it takes for brands to win – and avoid the dreaded “No Brand’s Land.” Attendees will:
Discover the power of belief-driven buyers.
Explore the key factors that drive brand belief.
Learn what brands need to do to win.