Tuesday, March 13, 2018, 8:45 AM - 9:30 AM
Adam Holyk - Walgreens Co.
Wendy Liebmann - WSL Strategic Retail
For the last decade, retailers have created CRM-based loyalty programs to understand and build relationships with shoppers, primarily through special offers and personalized discounts. That’s no longer enough. Today, building loyalty is all about creating an enhanced shopper experience that adds value not only price.
Adam Holyk will discuss how the company is using data, analytics and insights to create compelling differentiation – in-store, online and through merchandise, services and trained experts. Wendy Liebmann will share new “How America Shops” research that defines what shoppers demand from retailers if they are to be loyal, and where customer experience fits in today’s new retail world. Attendees will:
Learn what shopper loyalty really means.
Discover how to combine data with experience to create a compelling brand proposition.
Understand how to use personalization to create activities that are meaningful to shoppers.
Explore how to differentiate in the shift between physical and digital shopping.