Wednesday, March 14, 2018, 9:30 AM - 10:00 AM
Ethan Goodman - The Mars Agency
Rob Ciaffaglione - Beiersdorf Inc.
With the recent explosion in popularity of platforms like Amazon's Alexa, Google's Assistant, Apple's Siri, Microsoft's Cortana and Samsung's Bixby, consumers are starting to use artificially intelligent voice assistants for more than just getting the weather forecast, playing music or controlling their Nest thermostats on-command. They're realizing the potential of these services as powerful and convenient shopping tools. Come learn how innovative brands and retailers have already begun to test voice shopping capabilities, and how you can capitalize on this opportunity to drive your business. Attendees will:
Gain an overview of key data and trends supporting the rise of voice shopping.
Explore best-in-class brand- and retailer-led voice shopping experiences.
Learn key learnings and best practices from a real-world CPG case study.