Wednesday, March 14, 2018, 10:15 AM - 11:00 AM


Lisa van Kesteren - SeeLevel HX

Shopper satisfaction in today’s omnichannel world is all about experiences. For instance, the new Nordstrom Local stores include manicures, wine and some outfits –- but nothing that can actually be purchased. The customer might end up buying online, in a regular Nordstrom store, or maybe Nordstrom Rack. Every channel adds opportunities to communicate the brand's values –- and to destroy them. The list goes on. This seminar will share examples of the good, the bad and the ugly of brand experiences across channels, as well as how to measure and manage them. Attendees will:

Session Type

Seminar Track