Wednesday, March 14, 2018, 11:30 AM - 12:00 PM


Jay Scherger - 84.51

Whether a consumer is visiting a physical store or an online store, it’s a mission-based experience. Visiting the retail store can be frustrating if you can’t find what you need, lines are too long or there’s an out of stock item you want. Retailers need to leverage data in order to find ways to create richer media experiences in-store like those that consumers experience online. People use cognitive abilities in the physical store and artificial intelligence comes into play with voice-activated messaging and facial recognition at shelf to help consumers find items, present a relevant offer or send an attendant to the consumer location in the aisle for help. Feedback to the retailer is just as important in the physical store as it is online, so closing the loop is critical. Some retailers are beginning to incorporate small terminals after checkout so that the consumer can punch a button – equivalent to the ‘like’ button on social media. Attendees will: