Company

Henkel North America

Job Title

VP, Omnichannel Marketing

Speaker Bio

Ken Krasnow leads Henkel N.A. efforts to drive consistent yet nuanced and personalized messages from media to shelf. He leads the media, digital, shopper, promotions, and merchandising teams. Plus, Krasnow is a key member of the Henkel Ventures team. In this capacity, he focuses on generating and evaluating deal flow within white space product, marketing technology and IoT search fields. His mission is to build omnichannel capabilities by setting strategy, creating big ideas and developing tools to enable the seamless connection of brand messages through the path to purchase. For Krasnow, marketing is about building brand equity and driving business growth through multi-channel campaigns that leverage new technologies to solve consumer problems. Krasnow joined Henkel two and a half years ago from PepsiCo where he had a 17-year career in brand marketing, promotions, and shopper marketing.