SVP, Managing Director
Risa Crandall came to Crisp Mobile after 20 years in the publishing and digital industry, focusing on the best technologies to connect advertisers with consumers. Crandall's experience in CPG and retail aligns with Crisp’s mobile shopper activation and drive-to-retail focus.
She shares her industry knowledge with key clients, The Path to Purchase Institute, The Brand Activation Association and agency partners to educate and inspire clients regarding mobile best practices to deliver sales lift. A recognized P2Pi Woman of Excellence, 40 Under 40, Hotlist, and Innovator of the Year.
Prior to Crisp, Crandall brought her energy, strategic thinking and understanding of sales and marketing to digital publishers: Time Inc, Conde Nast, Meredith and Scholastic.