The Coca-Cola Company

Job Title

AVP, Shopper Marketing

Speaker Bio

Dana Barba currently leads The Coca-Cola Company's national retail sales customer marketing for the East U.S. She and her team leverage shopper insights and collaborative business planning to bring the shopper path to purchase to life. In her role leading shopper and customer marketing, Barba collaborates with strategic grocery and club store customers in the development of shopper marketing strategies and business planning. Before helming the customer marketing team, she led Coke’s commercial planning, marketing partnerships & media, innovation and marketing activation in the East U.S.. Barba joined Coke in 1997 and has held a variety of customer, marketing and commercial leadership positions including, vice president region commercial and marketing operations;, area vp portfolio operations, group director region and customer marketing, director of marketing operations, and new product and package commercialization manager. Prior to joining Coca-Cola, Barba worked for Nabisco, where she held positions in field operations, retail sales and category management.

During the last 20 years, she has been committed to and passionate about building a diverse workforce and developing the next generation of female leaders. In 2015, Barba was named a Woman of Influence in the Food Industry by the Griffin Report. Barba is an active member of the Network of Executive Women and Women’s LINC and serves on the marketing advisory board for the YMCA of Greater New York. Barba also is a group level advisor for the National Charity League and has earned a Presidential Volunteer Service Award for performing more than 100+ hours of community service. Barba received her Bachelor of Arts degree from College of the Holy Cross and has furthered her educational pursuits with post graduate programs and management classes at Harvard University. Barba currently resides in Ridgefield, CT with her daughter Olivia. She enjoys reading, travel, and culinary pursuits.