Company

Arc Worldwide

Job Title

SVP, Global Shopper Marketing

Speaker Bio

Apiril Carlisle has five years of experience leading agency business development with both existing key clients ( P&G, Kellogg Co., Coca-Cola Co. and 3M) as well as new business development with a focus on shopper marketing that include retail, digital, and social strategies and plans. Carlisle’s additional responsibilities include leading training both internally and externally with clients globally, focusing on shopper marketing strategies and planning. Carlisle has 24 years of experience leading marketing and sales at P&G including shopper marketing and digital marketing with partners including (Google, Facebook,Microsoft and Apple). Her work included leading more than 350 consults with P&G brand teams on how to win in-store in the U.S, Canada, Western Europe, Singapore and Guangzhou, China. She led numerous retailer executive visits to internal retail innovation centers