Head of Shopper Marketing
Mark Sorrentino joined RB in December 2017 and is charged with driving better quality shopper activations. Sorrentino is passionate about creating and executing best-in-class activations that ultimately convert shoppers into buyers. Sorrentino is a 20-year CPG veteran with marketing and sales experience, having previously held multiple roles in sales planning, trade marketing, shopper marketing and sales. He led teams at Nabisco, Marketing Drive Worldwide, Pepperidge Farm and Duracell.