The Mars Agency
SVP, Shopper Experience
Ethan Goodman is a renowned marketing strategist with deep expertise in digital and shopper marketing. He was named a "Young Influential" by Adweek magazine (2012), a "Who's Who in Shopper Marketing" by Shopper Marketing magazine (2016) and a "Faculty Member" by the Path to Purchase Institute (2017), and is a frequent speaker at industry conferences and contributor to industry publications. Goodman is currently senior vice president of shopper experience and innovation at The Mars Agency , a top shopper marketing agency. In this capacity, he leads a team of strategists, media planners, designers and technologists in activating best-in-class omnichannel experiences that engage shoppers along the path to purchase and compel them to buy clients' products at retail. His purview also includes co-leading the agency's e-commerce practices.