VP, Digital & E-Commerce, Customer Strategy & Activation
Jay Scherger leads experience design, ecommerce and personalization for the digital team at 84.51°. He helps Kroger create critical insights about the online and offline worlds to drive further customer engagement and loyalty. In addition to insights, Scherger is responsible for creating the next generation of experiences, ecommerce models and personalization sciences that will fuel Kroger’s future customer growth.
Prior to 84.51°, Scherger led clients for both McKinsey’s Periscope, focusing on the intersection of retail science and strategy, and dunnhumby. During his five years at dunnhumby, he was director of customer strategy and activation, focusing on customer experience design and price and promotion strategy and optimization in both grocery-retail and consumer markets. Scherger also led dunnhumby’s expansion into the Russian market as well as other retail verticals.
Scherger holds a Bachelor of Science in Business Administration from the University of Dayton and an MBA from the Thunderbird School of Global Management. He is also on the leadership board of the University of Dayton’s Cincinnati Alumni chapter and actively engaged with the Big Brothers Big Sisters and Cincinnati Freestore Foodbank organizations.