Company

Tyson Foods

Job Title

VP, Total Store Leadership

Speaker Bio

Chris Witte is the vice president of total store leadership at Tyson Foods, Inc. where he is responsible for leading and developing category leadership, shopper insights, shopper marketing, consumer promotion and shopper activation functions. Previously, Witte was the vice president of customer development at Sara Lee Corp and Hillshire Brands. Witte is responsible for the creation of Tyson/Hillshire shopper and trip engagement in protein, a revised industry-leading suite of category leadership platforms, and the reinvention of the shopper marketing function. Witte helped elevate Tyson/Hillshire’s standing within the industry for shopper marketing and achieved a Hub Ranking of the Top 5 CPG Manufacturers. Additionally, he increased retailer’s share of mind with a category management Ranking in the Advantage Survey’s Top 7. Prior to his current roles, Witte was with PepsiCo, The Gillette Company and The Dial Corp. in a variety of executive leadership positions where he helped build and develop brand, category and the shopper capability. Witte has an MBA from Drake University.