As the shopper-first brand agency, FCB/RED considers every consumer and shopper touch point -- from initial brand engagement to sustainable consumer advocacy. Our deep relationships with retailers, coupled with cultural sensitivity and empathy for their consumers and shoppers, informs and guides our work. FCB/RED believes creative collaboration is key to building great ideas and that good design is essential to providing memorable experiences. FCB/RED's expertise in digital, mobile, social, retail, experiential and broadcast channels yields seamless solutions that holistically address the needs and desires of today's in-control, omni-channel shopper.