Path to Purchase Summit
(formerly the Shopper Marketing Summit)
You won’t find “casual marketers” at P2PSummit. What you will find are passionate and innovative leaders in CPG and retail marketing who are charged with re-imagining the future of the path to purchase journey.
P2PSummit is an inspiring platform for leaders who are hungry for the industry’s best ideas for addressing the challenges of tomorrow and creating a seamless shopper experience. We secure only the most relevant presenters, and all of our session content is carefully vetted by a committee of Institute members, retail marketing professionals and industry advisors.
This year's program will feature a revamped main stage lineup, as well as brand new panel debates, workshops and "meet & greets".
(Offer Ends December 1, 2017)
Main Stage Keynotes from:

Adam Holyk
SVP & Chief Marketing Officer
Walgreens Co.

Nicky Jackson
Founder & CEO

Wendy Liebmann
Founder, CEO & Chief Shopper
WSL Strategic Retail

Ashley McCollum
General Manager, Tasty

Art Sebastian
Vice President, Digital Shopping & E-commerce

Ted Souder
Head of Industry, Retail
Interested in learning more? Join our mailing list to receive more information.
Home of the Shopper Marketing Celebration
One of the core tenets of the Path to Purchase Institute is recognition. We believe it's our duty to identify individuals and companies that are successfully leading the direction on the path to purchase. 
Each year Effie Worldwide, in partnership with the Path to Purchase Institute, presents the winners of the Shopper Marketing Effie Awards. This prestigious award is given to integrated campaigns that best demonstrate how they effectively solve shopper marketing challenges, connect with shoppers and influence behavior along the path to purchase.  
They are presented in conjunction with the Shopper Marketing Magazine's annual Hall of Fame honors. An honor bestowed upon three individuals each year for the work they produce to their daily business practices, these inductees represent the very best of the path-to-purchase and in-store marketing industry.
Built to Deliver an Innovative Experience
To successfully navigate the retail industry’s disruptive landscape, we must disrupt our very own mindset—evolving in the way we think and learn. This year's P2PSummit is re-imagined to include a variety of inspirational learning moments.
Visit the mainstage to hear macro trends that are transforming the industry and your shoppers.
Case Studies
Listen to in-depth case studies and generate specific strategies to support your programs.
Panel Debates
Hear spirited debates as panel members share their visions about industry issues.
Fireside Chats
Participate in penetrating Q&A sessions between industry experts.
Take a deep dive into vital topics impacting your business.
Meet & Greets
Connect with and learn from peers & influencers during one-on-one conversations.
Designed for a Forward-Thinking Community
P2PSummit is an annual gathering of retailers, consumer goods marketers, agency executives and solution providers united in their interest and passion for shopper engagement along today's ever-evolving path to purchase.
Brand Marketers
Uncover actionable strategies for migrating to an omnichannel engagement model, while embracing a shopper framework that drives ROI. 
Discover end-to-end solutions and collaborative partnerships that will drive shopper loyalty and category growth with every type of shopper.
Agency Leads
Learn how to harness evolving shopper behavior and turn it into robust shopper programs that drive growth for clients and partners.
Solution Providers
Explore how to leverage data to create actionable insights that deliver campaign results, and uncover stategies for reaching the omnichannel shopper. 
More than 600 attendees gather to collaborate, learn and share insights about driving shopper engagement along the path to purchase. 
Sponsorship & Exhibiting Opportunities
P2PSummit is the perfect platform to enhance visibility among leaders at the retail industry's more reputable senior-level conference. The Solutions Gallery introduces your services to new and existing partners.
Supported by Retail Media