A focused, vetted and actionable array of education and networking. 
 
This year's agenda features a super-charged main stage lineup of keynote speakers, collaborative panel discussions, 30-minute spotlight presentations and 30+ seminars focused on omnichannel, innovation, e-commerce, engagement and best practices for creating a unique and seamless shopping experience. 
 
No need to choose specific speakers now. You can carefully construct an agenda that best suits your needs once you arrive at the event. Seminar rooms will be filled on a first-come, first-serve basis. 
 
2018 P2PSummit Agenda
Download our at-a-glance agenda here.
Early bird rates are available until January 31, 2018. 
Monday, March 12, 2018, 1:00 PM - 4:30 PM
Symposium
Succeeding in the Age of Amazon
1:00 PM - 4:30 PM
Monday, March 12, 2018, 4:30 PM - 6:30 PM
Networking
Welcome Reception + Solutions Gallery Open
4:30 PM - 6:30 PM
Tuesday, March 13, 2018, 7:00 AM - 8:00 AM
Networking
Breakfast
7:00 AM - 8:00 AM
Tuesday, March 13, 2018, 8:00 AM - 8:45 AM
Main Stage Keynote
Beyond No Brand’s Land: Building Brand Belief
8:00 AM - 8:45 AM
Tuesday, March 13, 2018, 8:45 AM - 9:30 AM
Main Stage Keynote
Building Shopper Loyalty: Forget Discounts, Create Experiences
8:45 AM - 9:30 AM
Tuesday, March 13, 2018, 9:30 AM - 10:00 AM
Networking
Coffee Break (Solutions Gallery Open)
9:30 AM - 10:00 AM
Tuesday, March 13, 2018, 10:00 AM - 10:45 AM
E-Commerce Stage
The D2C Dilemma: Should Your Brand Launch a Direct-to-Consumer E-Commerce Model
10:00 AM - 10:45 AM
Engagement Stage
The Consumer Generated Launch Pad – A Propellant for New Category Success
10:00 AM - 10:45 AM
Insights Stage
Second Self: How E-Me Is Influencing Preference
10:00 AM - 10:45 AM
So-Lo-Mo Stage
Not Your Parent’s Borax: The Role of Influencers in Shaping Consumer Perceptions of an Age-old Brand
10:00 AM - 10:45 AM
Tuesday, March 13, 2018, 11:00 AM - 11:45 AM
E-Commerce Stage
Finally! How to Create the E-Commerce Experience We’ve All Been Looking For
11:00 AM - 11:45 AM
Engagement Stage
Shopper Marketing Dollars Go the Farthest…and We Can Prove It!
11:00 AM - 11:45 AM
Insights Stage
“Nudging” the Omnichannel Shopper: Applying Behavioral Economics In-Store and Online
11:00 AM - 11:45 AM
So-Lo-Mo Stage
Digital Disruption: Succeeding in a Fast Changing CPG and Retail Marketplace
11:00 AM - 11:45 AM
Tuesday, March 13, 2018, 11:45 AM - 1:00 PM
Networking
Lunch + Solutions Gallery Open
11:45 AM - 1:00 PM
Tuesday, March 13, 2018, 1:00 PM - 1:30 PM
E-Commerce Stage
The World of Automated Purchasing: Adapting to the New Frontier
1:00 PM - 1:30 PM
Engagement Stage
Geek Nerd Suit: The Keys to Customer Centricity Success
1:00 PM - 1:30 PM
Insights Stage
Loyalty Is Dead. Build Routine.
1:00 PM - 1:30 PM
So-Lo-Mo Stage
Driving Marketing Innovation Through Social Technology
1:00 PM - 1:30 PM
Tuesday, March 13, 2018, 1:45 PM - 2:30 PM
E-Commerce Stage
How E-Commerce Is Changing the Grocery Landscape
1:45 PM - 2:30 PM
Engagement Stage
How to Engage E-commerce, Online & In-Store Grocery Audiences for New Product Launch Marketing
1:45 PM - 2:30 PM
Insights Stage
Insights-Based Growth: Elevating a Brand Through Collaborative Activation
1:45 PM - 2:30 PM
So-Lo-Mo Stage
How to Detect Purchase Intent in an Omnichannel World
1:45 PM - 2:30 PM
Tuesday, March 13, 2018, 2:30 PM - 3:00 PM
Networking
Coffee Break (Solutions Gallery Open)
2:30 PM - 3:00 PM
Tuesday, March 13, 2018, 3:00 PM - 3:45 PM
E-Commerce Stage
E-Commerce Opportunities: What, When and How to Achieve Growth in the Digital Space
3:00 PM - 3:45 PM
Engagement Stage
How to Arm Your Brand with a Digital Shopper Marketing Strategy to Win the Pre-Shop Battle
3:00 PM - 3:45 PM
Insights Stage
Forecasting the Future of Shopping Via Superconsumers
3:00 PM - 3:45 PM
So-Lo-Mo Stage
Getting Past the BS of Marketing Measurement
3:00 PM - 3:45 PM
Tuesday, March 13, 2018, 4:00 PM - 4:30 PM
Main Stage Keynote
BuzzFeed’s Tasty and the Science Behind Modern, Massive Growth
4:00 PM - 4:30 PM
Tuesday, March 13, 2018, 6:30 PM - 9:00 PM
Networking
Shopper Marketing Celebration Reception & Awards Dinner
6:30 PM - 9:00 PM
Tuesday, March 13, 2018, 9:00 PM - 11:00 PM
Networking
Shopper Marketing Celebration After Party
9:00 PM - 11:00 PM
Wednesday, March 14, 2018, 7:00 AM - 7:45 AM
Networking
Breakfast
7:00 AM - 7:45 AM
Wednesday, March 14, 2018, 7:45 AM - 8:45 AM
Main Stage Keynote
How Digital Disruption Has Changed the Path to Market
7:45 AM - 8:45 AM
Wednesday, March 14, 2018, 8:45 AM - 9:15 AM
Main Stage Keynote
The Three Kings - Focusing On What’s Most Important
8:45 AM - 9:15 AM
Wednesday, March 14, 2018, 9:30 AM - 10:00 AM
Best Practices Stage
Bridging Brands and Sales Silos: Why and How Shopper Marketers Must Step Up
9:30 AM - 10:00 AM
Future Commerce Stage
"Alexa, Buy Now:" The Rise of Voice Shopping
9:30 AM - 10:00 AM
Innovation Stage
How to Outpredict Every One of Your Competitors - and Anticipate the Shopper of Tomorrow
9:30 AM - 10:00 AM
Omnichannel Stage
At-Home Media: Unlocking the Opportunity with Millennials
9:30 AM - 10:00 AM
Wednesday, March 14, 2018, 10:15 AM - 11:00 AM
Best Practices Stage
Journey to Top Tier Shopper Marketing Organization: A Case Study
10:15 AM - 11:00 AM
Future Commerce Stage
The Next Big Retail Challenge: Managing the Omnichannel Brand Experience
10:15 AM - 11:00 AM
Innovation Stage
Investing in Innovation Pays Off: Companies Collaborating With Startups
10:15 AM - 11:00 AM
Omnichannel Stage
Channel Challenges: Forging a Future in the New Retail Environment
10:15 AM - 11:00 AM
Wednesday, March 14, 2018, 11:00 AM - 11:30 AM
Networking
Coffee Break (Solutions Gallery Open)
11:00 AM - 11:30 AM
Wednesday, March 14, 2018, 11:30 AM - 12:00 PM
Best Practices Stage
Bringing Your Summit Learning to Life: From Content to Activation
11:30 AM - 12:00 PM
Future Commerce Stage
The Store as a Digital Channel
11:30 AM - 12:00 PM
Innovation Stage
Storytelling Through Technology: Cart Before the Horse?
11:30 AM - 12:00 PM
Omnichannel Stage
Engaging B2B Customers with Technology Along the P2P
11:30 AM - 12:00 PM
Wednesday, March 14, 2018, 12:15 PM - 12:45 PM
Main Stage Keynote
Moonshot Thinking: Are You Ready, Willing & (Most Importantly) Able?
12:15 PM - 12:45 PM