The world of e-commerce is changing rapidly; consumers can subscribe to receive monthly deliveries of Tide, press a Dash button when they run out of Clif Bars, or tell the Echo device that they need to replenish the family stock of Gatorade. Consumers can even let their printers automatically order ink when they run low. This automated purchasing is fundamentally altering the way people shop. Increasingly, convenience trumps all else online, and this new purchasing behavior has huge implications for brands. In this session, Ken Cassar, principal analyst for Slice Intelligence, will highlight the current trends in automated purchasing; and provide insights on purchase behavior obtained from a panel of more than 5 million online shoppers. Attendees will:
Learn the current trends in automated purchasing and what forms of automated purchasing are the most widely adopted.
Explore the implications of automated purchasing for brands.
Understand how retailers should be thinking about this opportunity.
View the entire agenda here.
Ken Cassar, Principal Analyst, Slice Intelligence
Ken Cassar is the principal analyst at Slice Intelligence where he oversees Slice’s research agenda; identifying and contextualizing e-commerce industry trends from Slice’s panel of 5 million U.S. online consumers. Cassar brings a rich online retail background to Slice Intelligence. Most recently, he was the senior vice president, analytic solutions at Nielsen, where he collaborated with clients to help them understand and adapt to the impact of e-commerce and digital advertising on their businesses. Prior to Nielsen, Cassar was an analyst at Jupiter Research, where he was an early thought leader, trusted adviser and media source on e-commerce. His prescient outlook on fledgling e-commerce industry was a key contributor to Jupiter’s dominance as a digital media zeitgeist at the dawn of the Internet. Cassar is a regular contributor to RetailWire’s Braintrust, a member of the Path to Purchase Institute’s faculty, a guest lecturer at New York University and the University of Connecticut and is frequently quoted as an e-commerce industry expert. He has an MBA and Bachelor’s Degree in Political Science from the University of Connecticut.