As digital will influence 77 percent of all retail sales this year, a robust e-commerce strategy is no longer just a “nice to have” for manufacturers and retailers . E-commerce must now be a key digital pillar in any organization’s marketing strategy, backed by full commitment from the entire organization and built around consumers’ specific desires, demands and behaviors. While many companies are already immersed in e-commerce activities, for the CPG industry to remain relevant, future success will rely on manufacturers and retailers effectively collaborating on go-to-market strategies. Understanding how consumers navigate e-tail is critical to ensuring they receive the right messages at the right time, and brick-and-mortar brands must be present during shoppers’ increasingly complex path to purchase. Attendees will:
Discover how e-commerce can serve as a key part of an innovative and progressive strategy.
Learn that brick-and-mortar brands must establish a presence along shoppers’ paths to purchase to become an integrated part of shopping journeys today and in the future.
Gain an understanding of how consumers navigate e-tail trips online, critical to ensuring retailers and brands deliver the right message at the right time.
View the entire agenda here.
Garrett Bluhm, VP, E-Commerce and Product Development, iServe
Garrett Bluhm leads e-commerce product and brand development at iServe, a 3P company focused on Automating Amazon and MAP compliance for brands. Garrett's career has extensive experience in digital e-commerce sales and marketing. Garrett previously worked at CPG industry leaders Reckitt Benckiser, Unilever and Hyland's.
Sam Gagliardi, Head of E-Commerce, IRI
Sam Gagliardi has more than 19 years of cross-functional sales, marketing and digital leadership experience with top FMCG manufacturers, including Johnson & Johnson, Colgate and RB. He is an expert in e-commerce strategy, digital marketing, search engine optimization, media management, shopper marketing and marketing management.