Channel Challenges: Forging a Future in the New Retail Environment​
Wednesday, March 14, 10:15 AM - 11:00 AM
April Carlisle, SVP, Global Shopper Marketing, Arc Worldwide
Barbara Kelly, Marketing Manager, Procter & Gamble
Steve West, VP of Sales, Snipp Interactive Inc.

Building center of store loyalty is challenging, especially with the multitude of choices of where and what to buy. Understanding the changing landscape, the shopper’s rapidly evolving path to purchase and critical insights on how they shop can provide a competitive advantage to both retailers and brands. Join P&G, Arc Worldwide and Snipp Interactive for a panel discussion that highlights novel trends and challenges in the contemporary retail environment. The discussion will help the audience make the most of their own retail opportunities, by using the latest tactics, technologies and ideas from the brightest minds in the industry. Attendees will:

  • Understand how to build the perfect combinations of tactics and technology that drive key retail objectives such as attracting new users to brands, growing categories and winning center of store.

  • Discover how to create dynamic omni-channel programs to win the path to purchase, – creating impact for both the consumer and the retailer.

  • Learn how to take a program idea from initial insight to execution, including the people that need to be involved, and why they are critical for success.


View the entire agenda here


Speaker Bios: 

April Carlisle, SVP, Global Shopper Marketing, Arc Worldwide
April Carlisle has five years of experience leading agency business development with both existing key clients ( P&G, Kellogg Co., Coca-Cola Co. and 3M) as well as new business development with a focus on shopper marketing that includes retail, digital, and social strategies and plans. Carlisle’s additional responsibilities include leading training both internally and externally with clients globally, focusing on shopper marketing strategies and planning. Carlisle has 24 years of experience leading marketing and sales at P&G including shopper marketing and digital marketing with partners including (Google, Facebook,Microsoft and Apple). Her work included leading more than 350 consults with P&G brand teams on how to win in-store in the U.S, Canada, Western Europe, Singapore and Guangzhou, China. She led numerous retailer executive visits to internal retail innovation centers
April Carlisle
SVP, Global Shopper Marketing
Arc Worldwide
Barbara Kelly
Marketing Manager
Procter & Gamble
Steve West
VP of Sales
Snipp Interactive Inc.