"Alexa, Buy Now:" The Rise of Voice Shopping 
Wednesday, March 14, 9:30 AM - 10:00 AM
Rob Ciaffaglione, Team Leader, Shopper & Customer Marketing, Beiersdorf Inc.
Ethan Goodman, SVP, Shopper Experience, The Mars Agency  
With the recent explosion in popularity of platforms like Amazon's Alexa, Google's Assistant, Apple's Siri, Microsoft's Cortana and Samsung's Bixby, consumers are starting to use artificially intelligent voice assistants for more than just getting the weather forecast, playing music or controlling their Nest thermostats on-command. They're realizing the potential of these services as powerful and convenient shopping tools. Come learn how innovative brands and retailers have already begun to test voice shopping capabilities, and how you can capitalize on this opportunity to drive your business. Attendees will: 
  • Gain an overview of key data and trends supporting the rise of voice shopping.
  • Explore best-in-class brand- and retailer-led voice shopping experiences.
  • Learn key learnings and best practices from a real-world CPG case study.

View the entire agenda here


Speaker Bios: 

Ethan Goodman, SVP, Shopper Experience, The Mars Agency  

Ethan Goodman is a renowned marketing strategist with deep expertise in digital and shopper marketing. He was named a "Young Influential" by Adweek magazine (2012), a "Who's Who in Shopper Marketing" by Shopper Marketing magazine (2016) and a "Faculty Member" by the Path to Purchase Institute (2017), and is a frequent speaker at industry conferences and contributor to industry publications. Goodman is currently senior vice president of shopper experience and innovation at The Mars Agency , a top shopper marketing agency. In this capacity, he leads a team of strategists, media planners, designers and technologists in activating best-in-class omnichannel experiences that engage shoppers along the path to purchase and compel them to buy clients' products at retail. His purview also includes co-leading the agency's e-commerce practices.

Rob Ciaffaglione, Team Leader, Shopper & Customer Marketing, Beiersdorf Inc.

Rob Ciaffaglione has been with Beiersdorf since 2008. In his current role, Ciaffaglione and his customer shopper marketing team are responsible for creating customized retailer marketing programs to reach brand and sales goals for Nivea, Nivea Men, Eucerin and Aquaphor and their categories. He started his career at Boots Retail USA in data analysis and customer insights.

Rob Ciaffaglione
Team Leader, Shopper & Customer Marketing
Beiersdorf, Inc. 
Ethan Goodman
SVP, Shoopper Experience
The Mars Agency