Second Self: How E-Me Is Influencing Preference
Date & Time
Tuesday, March 13, 2018, 10:00 AM - 10:45 AM
With mainstream adoption of artificial intelligence (AI) on the rise, the real question becomes not if the general population will use AI, but rather how it affects their decisions today and how much control people, as consumers and shoppers, will turn over to AI in the future. Drawing on industry learnings as well as from an anticipated study from The Integer Group of over 3,500 respondents, this presentation will illuminate what brands, retailers and marketers need to know regarding AI’s influence on today’s commerce landscape. It will also shed light on what degree AI will influence or entirely dictate retail's future – how people buy groceries, clothing, enjoy the latest entertainment, manage their lifestyle and more. Attendees will:
Discover how comfortable consumers and shoppers are with AI and allowing machines to make decisions that affect their everyday lives.
Understand consumer and shopper expectations for AI and how the anticipated benefits and drawbacks differ among demographic groups.
Learn what marketers, brands and retailers need to consider in regards to AI when planning future strategies.