“Nudging” the Omnichannel Shopper: Applying Behavioral Economics In-Store and Online
Date & Time
Tuesday, March 13, 2018, 11:00 AM - 11:45 AM
Gain a better understanding of the gap between what shoppers say and what they actually do.
Discover actionable insights for enhancing product presentation and facilitating shopping, both in physical stores and within e-commerce.
Learn guidance for leveraging “drivers of influence” to complement more traditional shopper marketing efforts.