Shopper Marketing Celebration
The P2PSummit experience includes the Shopper Marketing Celebration. This is the industry's only combined event championing industry innovation and individual accomplishment for excellence in marketing communications.
2018 Hall of Fame Inductees
The evening kicked off with the induction of three new members into the Shopper Marketing Hall of Fame.
This honor is bestowed upon deserving individuals, as chosen by editors of Shopper Marketing magazine, for their demonstration and supreme understanding of path-to-purchase engagement. This 2018 inductees were:
2018 Shopper Marketing Effie Awards
Effie Worldwide and the Path to Purchase Institute presented the 2018 Shopper Marketing Effie Awards. The Effies honor the most effective integrated campaigns that engage shoppers and guide the purchase process. The bronze, silver and gold winners were announced live from the stage.
The After Party
The fun kept rolling at the Shopper Marketing Celebration After Party!