Henkel North America
VP, Omnichannel Marketing
Path to Purchase Insitute Faculty Member
Ken Krasnow leads Henkel N.A. efforts to drive consistent yet nuanced and personalized messages from media to shelf. He leads the media, digital, shopper, promotions and merchandising teams. Krasnow is a key member of the Henkel Ventures team. In this capacity, Krasnow focuses on generating and evaluating deal flow within white space product, marketing technology and IoT search fields. His mission is to build omnichannel capabilities by setting strategy, creating big ideas and developing tools to enable the seamless connection of brand messages through the path to purchase. For Krasnow, marketing is about building brand equity and driving business growth through multi-channel campaigns that leverage new technologies to solve consumer problems. Krasnow joined Henkel two and a half years ago from PepsiCo where he had a 17-year career in brand marketing, promotions and shopper marketing.